Useful Business Strategies to Help Creative Entrepreneurs Get Discovered
Thank you to Naomi Johnson from Life-Based Business for this guest post!
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Starting a business as a creative entrepreneur can be a challenging yet rewarding experience.
While following your passion will certainly provide a sense of fulfillment, you’ll also face the challenge of getting discovered, creating a customer base, and developing strong foundations to ensure the long-term success of your business.
In this article, we’ll explore the best strategies creative entrepreneurs can use to get noticed to turn their passion into a fruitful career.
Experiment with Multiple Ways to Get Discovered
A common challenge most creative professionals face is to get discovered. Along with brand awareness, getting discovered also helps to develop a connection with your audience, which can be used to build a loyal customer following.
Leverage the Power of Social Media
In 2023, social media platforms such as Instagram, TikTok, and others are game-changers for creative professionals.
Whether you plan to start a writing, painting, dance, or any other creative business, sharing content with the right hashtags can result in hundreds if not thousands of organic views to your account and business.
Start a Blog
According to research by Aherfs, the top three Google search results typically receive 54% of all clicks. Additionally, having your blog listed on the first SERP can result in significant organic traffic to your website.
Adding a blog section to your business website that covers trending topics in your niche, along with a sound SEO strategy is one of the best ways to get noticed.
Partner with Influencers
Collaborating with influencers or micro-influencers in your industry can significantly boost your exposure.
Additionally, it is a great way to introduce your business to new audiences, with the backing of an individual who can vouch for you and your services, according to Hoc Marketing.
Invest Time Toward Networking
Even in today’s digital age, creating a personal connection with individuals is one of the best ways to form strong business partnerships.
Attend industry events, workshops, and conferences to meet like-minded individuals, potential partners, and clients.
In the event that you find an opportunity to collaborate, create a mutually beneficial plan that helps both businesses utilize their strengths to promote their offerings to the largest possible audience.
Deploy Various Lead Generation Strategies
Lead generation serves as one of the major KPIs (Key performance indicator) for any business, especially a new creative business.
Lead generation strategies include finding the right channels to promote your business, developing the right messaging to capture lead information, and using personalized offers or product benefits to convert leads into paying customers.
Content syndication is one of the best lead-generation strategies to start with. This involves publishing your creative content across numerous third-party channels such as blogs, newsletters, reputable websites, and more.
The goal is to promote yourself beyond your own channels and connect with a larger audience.
Finding the best channels will require trial and error. However, in time you’ll hone in on the best communication and outreach strategies to maximize lead capture and conversion.
Here are some of the best options related to lead generation for you to explore.
Establish a Limited Liability Company
As an entrepreneur, it is your responsibility to keep the business and yourself safe from legal and financial problems that might arise at any time. The best way to achieve this is by establishing a Limited Liability Company (LLC).
With an LLC, the business is registered as a separate legal entity from the owner and provides protection from business debts and liabilities.
Additionally, you’ll be eligible to use business expenses as tax-write offs and enjoy a host of other benefits. Rather than taking on the tedious work of registration and paperwork, consider delegating the project to a formation service.
Conclusion
In a competitive business landscape, creative entrepreneurs often face the challenge of standing out and getting discovered. However, by implementing these above-mentioned strategies, they can gain a competitive edge and increase their chances of being noticed.
Embracing effective marketing techniques, such as leveraging social media platforms, cultivating a strong online presence, and utilizing influencers, can significantly enhance visibility and attract the right audience. Networking with industry professionals, attending relevant events, and seeking collaborations can open doors to new opportunities and expand the reach of their creative ventures.
Moreover, staying adaptable, continuously learning, and refining their craft allows creative entrepreneurs to stay at the forefront of their field, maintaining a fresh and innovative perspective that captures attention. By combining creativity with sound business strategies, aspiring entrepreneurs can take their creative endeavors to new heights and pave the way for their discovery in the dynamic world of business.
To learn more from Naomi and Life-Based Business, visit her blog.
